The western retailers are steering in the traditional start of the holiday shopping days with expanded hours and massive discounts on all commodities: from decorations to DVDs to allure mobs of buyers.

Numerous stores, including Walmart and Old Navy locations, open on Thanksgiving holidays hope to make the most of extra hours. For instance, most Toys R U stores are open till Friday midnight.

After having extremely poor sales on the eve of last holiday season, the good news is that the retail industry crept to Christmas selling season armed with unlucrative inventories and more practical commodities that reflect buyers' new psychology and likings.

Nonetheless, having unemployment rate of 10.2% and consumers still suffer from tight credits, majority of analysts forecast total holiday sales to be about the same as last year.

Black Friday’s name comes from a tradition when that day huge crowds push stores into “the black,” or earnings. But that weekend doesn't make forecast for the rest season, which accounts for as much as 40% of yearly sales and income for a number of stores.