YEREVAN.- Outdoor advertising and decoration concept will be elaborated for Armenia’s capital, Yerevan.

The discussions will be held within the frameworks of the third Popok international advertising festival, representative of Yerevan municipality Araz Baghdasaryan told reporters on Tuesday.

In his turn, director of the festival Armen Martirosyan said this year’s event will bring together experts and companies from 15 states.

Martirosyan said festival contestants are included in seven categories: TV and video advertising, print and outdoor, digital and new media, radio advertising, graphic design, marketing campaign and book, a new category created within the framework of Yerevan World Book Capital 2012 events.

As reported earlier, renowned advertising and marketing experts will participate in the festival to be held in Yerevan on October 25-27.