YEREVAN. – The “I KNOW” public awareness campaign will start in Armenia on Wednesday. The event is organized by Ameria Consulting Company, and it is funded by the World Bank.

The campaign aims to inform Armenia’s citizens about the Government’s more than 25 public governance reforms between 2007 and 2012.    

These reforms include the judicial system, the domains which regulate state-citizen relations, and those reforms aimed at improving the business climate. An entire series of social advertisements, which present the advantages provided to the citizen as a result of these reforms, were shot under the heading “I KNOW.” These advertisements will start to be aired on Wednesday.